One of the biggest mistakes brands make on social media is trying to force their polished, commercial marketing content onto platforms designed for real, human connections. That’s like showing up to a backyard barbecue in a business suit—it just doesn’t fit the vibe, and people won’t engage with you. Customers aren’t scrolling through social feeds
It’s easy to blame Amazon when things stall. Orders slow down. Margins thin out. The buy box disappears. And yes, it can feel personal. But here’s the truth: Amazon doesn’t hate your brand.The platform simply reflects, often with brutal clarity and speed, the reality of your business inputs. This isn’t about pointing fingers or fault—it’s about
A real-world example of overcoming declining Amazon traffic and low-price competition comes from my past work with Bird Buddy, an innovative smart bird feeder brand. When Bird Buddy noticed a drop in their Amazon numbers and increased pressure from cheap imitation products, we shifted our focus to brand building and awareness—specifically using TikTok. The TikTok
When you sell on Amazon, you don’t own the relationship with your customers—Amazon does. Without a strong social presence and active audience engagement, your brand is essentially renting space on Amazon and lacks direct access to your buyers. This means: Building Direct Customer Relationships: Practical Steps 1. Strengthen Your Organic Social Media Presence 2. Leverage
Low confirmation rates are a red flag to Amazon, signaling that you’re “not in the game.” If you consistently confirm only 20–50% of purchase orders (POs), Amazon will start to restrict your future orders and demand. This often leads to more out-of-stocks and makes it increasingly difficult to regain or maintain your sales volume. How
Think your Amazon Vendor Manager controls your pricing? Here’s the truth most 1P vendors miss: → Pricing decisions live inside the algorithm, not with your Vendor Manager.→ Purchase orders are generated by Amazon’s centralized operations teams, based on profitability and demand—not manual intervention.→ Your Vendor Manager (VM) is often stuck in the middle, managing internal expectations but
After managing 3,000+ vendors at Amazon and helping launch their early marketing programs—including the first Prime Day (where, yes, we sold gallon tubs of lube at record pace)—I’ve seen firsthand just how much external traffic can boost Amazon performance. 1. External Traffic Delivers Compound Benefits 2. One Viral Moment Can Change Everything During my Amazon days, I
When I managed a category of 3,000+ vendors on Amazon, we couldn’t get most 3P sellers to make the switch. They had it too good on Seller Central and didn’t want to give up brand and pricing control. However, the game has changed. Now, more 3P sellers are interested in becoming 1P vendors than ever
I’ve seen this trending now with AVN in-progress for most vendors, but Amazon is getting strict with their profitability requirements—and I don’t mean NetPPM. I’m referring to Contribution Profit, the profitability measure that drives most of Amazon’s decisions. Are you: All these factors will decrease Amazon’s profit, and they aren’t tolerating it anymore. These metrics are
3 Must-Do Actions for New Vendor Central Brands 1. Clarify Your Financials Create a clear Vendor P&L workbook, including a pricing waterfall (vendor terms, advertising spend, allowances) to fully grasp your triple net costs. 2. Proactive Annual Planning Map out your next 12 months of promotions and advertising activities. Share this calendar proactively with your Vendor Manager or