Many vendors view Amazon’s Annual Vendor Negotiations (AVNs) as a one-time event, but doing so can have negative consequences. In practice, AVNs can last for weeks or even months, so it can be detrimental to react hastily or worse, to remain silent.
This article explains why initial offers are rarely final, why ignoring your Vendor Manager can result in a loss of opportunities, and why excessive compliance could lead to the replacement of your Vendor Manager. Discover how to use a variety of strategic touchpoints to position your brand for long-term success and better terms by approaching AVN as a long-term game.