One of the biggest mistakes brands make on social media is trying to force their polished, commercial marketing content onto platforms designed for real, human connections. That’s like showing up to a backyard barbecue in a business suit—it just doesn’t fit the vibe, and people won’t engage with you. Customers aren’t scrolling through social feeds
It’s easy to blame Amazon when things stall. Orders slow down. Margins thin out. The buy box disappears. And yes, it can feel personal. But here’s the truth: Amazon doesn’t hate your brand.The platform simply reflects, often with brutal clarity and speed, the reality of your business inputs. This isn’t about pointing fingers or fault—it’s about
A real-world example of overcoming declining Amazon traffic and low-price competition comes from my past work with Bird Buddy, an innovative smart bird feeder brand. When Bird Buddy noticed a drop in their Amazon numbers and increased pressure from cheap imitation products, we shifted our focus to brand building and awareness—specifically using TikTok. The TikTok
When you sell on Amazon, you don’t own the relationship with your customers—Amazon does. Without a strong social presence and active audience engagement, your brand is essentially renting space on Amazon and lacks direct access to your buyers. This means: Building Direct Customer Relationships: Practical Steps 1. Strengthen Your Organic Social Media Presence 2. Leverage