3 Must-Do Actions for New Vendor Central Brands
1. Clarify Your Financials
Create a clear Vendor P&L workbook, including a pricing waterfall (vendor terms, advertising spend, allowances) to fully grasp your triple net costs.
2. Proactive Annual Planning
Map out your next 12 months of promotions and advertising activities. Share this calendar proactively with your Vendor Manager or CSM to align and unlock more Amazon support.
3. Consistent Communication
Schedule weekly (or at least monthly) check-ins with your Vendor Manager. Always send an agenda ahead of the call and ask directly:
- “What are your top 3 priorities for our account this year?”
- “Where do you see the biggest opportunities in our category right now?”